Old School Customer Service

by Carol Wolfe

I am a big fan of new technology, whether it is the ability to email from my phone or the new fangled washing machines that use less water and detergent.  I enjoy the change that progress has made in our lives.  However, one thing I am old fashioned about is customer service.  Technology has yet to come up with anything as helpful as a real person at the other end of the phone line who cares about your business and genuinely wants to be helpful.

We all have horror stories of epically bad customer service. I heard one story from a close friend the other day that seemed to sum it all up.  After spending a sizable amount of money with a company, who shall remain nameless, and getting unbelievably bad service my friend called the customer service hot line.  Shockingly she didn’t get much help there either and in exasperation she finally said, “You have lost my future business” to the representative on the phone.  The answer back was, “That’s okay; we have millions of other customers who are happy to pay for our services.” My friend was stunned, I was stunned.  I’m still stunned.  Clearly this is no way to do business and I won’t be at all surprised in two years to hear that the company in question is in serious trouble.

As a consumer, I think we all want the same thing, to be treated as if we are the most important part of any transaction.  That is how I choose to run my business.  My client’s needs are first, and each client deserves to be treated as if they are my only client.  That is the kind of service that I crave so I would be remiss to provide my clients with anything less.  That may be old school, but there are some things in life that technology can’t improve upon.  I’m Carol Wolfe and nobody does it better.